The Internet also facilitates the rapid evolution of memes. An example of such a fad is that of planking (lying down in public places) posting a photo of someone planking online brings attention to the fad and allows it to reach many people in little time. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. They can spread from person to person via social networks, blogs, direct email, or news sources. Internet memes are considered a part of Internet culture. Traditionally, they were a concept or catchphrase, but the concept has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. What is considered a meme may vary across different communities on the Internet and is subject to change over time. An Internet meme, more commonly known simply as a meme ( / m iː m/ MEEM), is an idea, behavior, or style that is spread via the Internet, often through social media platforms and especially for humorous purposes.
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